Highly qualified specialists

Andrew Booth


Andrew founded KulaHub as we know it today in December 2009 when he purchased the original marketing software from Technical Director, Tim Metcalfe. KulaHub’s earlier inception was a simple email broadcast platform, but without the full suite of marketing functionality that it enjoys today.

Together Tim and Andrew have developed the software; turning this into a full CRM Database Management and Marketing system, with the aim to service the needs of small businesses.

Andrew’s career started in farming and he spent 14 years managing the family business. But in 2000, he took a complete change of direction and moved into Software Sales; working for Minorplanet PLC; a Vehicle Tracking Company. After an initial period in the UK, he moved to Germany as Sales Director and ran the Hamburg office, later moving to the USA covering Dallas, Houston, Atlanta and LA.

Andrew is really passionate about working with small businesses and helping them realise their potential. He loves meeting new people across so many industry Sectors. Out of work his hobbies are Golf, Watching Rugby, Socialising and generally enjoying life.

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Rebecca Roberts

Sales Director

Rebecca has many years’ experience in sales and business development primarily within the hospitality and food industries. Throughout her career she has used several different CRM systems, some good, some less good and some non-existent, she says  “when I discovered the KulaHub system I was so impressed with it. It has fabulous usability, a great breadth of services to help SMEs grow their business and an excellent support provision. I knew straight away it was something I could be passionate about and that this was the company for me!’


As Sales Director Rebecca will be developing new business as well as cultivating strategic business relationships with referral partners and re-sellers. Using KulaHub everyday means Rebecca is ideally placed to help businesses at all stages of the sales process from lead generation through to building customer loyalty, taking a consultative approach to each meeting is vital to ensure your system is created to meet every aspect of your customer relationship strategy.


Rebecca will become known to existing customers through various networking forums, so please introduce yourselves if you see her! She is also on LinkedIn and keen to grow her network, please connect here.


Tim Metcalfe

Technical Director

Tim is the architect and developer of KulaHub. He is a full-stack web developer focusing on the Microsoft platform. With over 20 years’ experience in software and computer systems, ranging from hand coded HTML websites in the early days, through to the latest Microsoft cloud technologies. He has worked with many organisations over the years including PriceWaterhouseCoopers, Budget Rent a Car, KPMG and British Aerospace.

Tim is passionate about KulaHub being a simple, easy to use and integrated platform for organisations to manage their contacts, business processes and email marketing.

In his spare time he enjoys researching the latest software and digital developments, travelling and current affairs.

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Anastasia Carr

Technical Support & Marketing

Anastasia’s background is primarily in copywriting and marketing. She helps people to conceive, set up and instigate their marketing communications as well as writing copy for websites.

Although an experienced marketer, Anastasia hasn’t always worked in this field. She started out as a touring stage manager and moved to Germany to be part of the stage management team of the German production of Sunset Boulevard. She then moved back to London to be a show administrator for the Millennium Dome central show. She then ran away and joined the circus as a company manager for a touring aerial theatre group, The Generating Company, and this is when she first moved towards marketing.

Anastasia has now put down roots with her family since moving back to the North. She told us ‘I am lucky to have had a very interesting working life. Central to every role I have done is looking after people. Recognising their problems or challenges and helping to solve them is what inspires me. I am delighted to be working with KulaHub and to help existing and new clients to get the most from the KulaHub system’.

In her spare time, Anastasia likes yoga, walking, travelling and hanging out with her kids.

Anastasia is on LinkedIn if you would like to connect with her.


Laura Wolfenden

Finance Manager

Laura has been with KulaHub since 2010. Her role is to manage all the finance aspects of the business and to advise on regulatory matters such as HR and Legal.

Laura was previously the Finance Director for 15 years for one of the oldest digital agency’s in Leeds where she worked with some major blue chip clients including British Airways, BAFTA,  Travelodge, Warburtons, Rizla, Helly Hansen, Wrigleys,, to name but a few.

Laura now owns her own management company advising several successful SME’s to manage and facilitate them in the financial, HR & Legal aspects of their company.

In her spare time Laura enjoys riding her horses, walking the dogs & sailing in the Lake District where she now resides.


Carleen Booth

Associate and Advisor

Carleen has been associated with KulaHub since 2012. Her role is to plan for the bigger picture whilst the rest of the team get on with running the business. Carleen has spent the last 17 years helping businesses make more money out of their digital businesses and has worked with big Brand names including; o2 Telefonica, Nokia, Arcadia Group, Mamas & Papas, Fortnum & Mason and Bettys and Taylors of Harrogate.

She has also worked with a number of smaller businesses and really gets their needs too and is currently working on launching her own online retail business. Married to KulaHub’s owner, Andrew Booth, Carleen works with us to continually improve KulaHub’s product and services to ensure it continues to meet the needs of our existing Clients and keeps current with market trends.

Outside of work, Carleen has recently taken up golf, loves dog-walking, spoiling her three nieces and enjoys anything and everything related to food and wine!