Category: Uncategorized

How the right CRM system drives business growth

A good CRM system helps you to grow your business by improving the customer experience, drastically improving efficiency and ultimately increasing sales. Storing and tracking all your contacts in one place pays dividends.

However, I do appreciate that installing a new system can seem like an onerous task and you need to be confident that you are getting the right CRM system that serves your business best. With that in mind, here are my top 7 tips on what to consider before taking the plunge.

  1. If you have separate CRM, sales funnelling, email marketing and event booking systems, your team ends up spending a lot of time managing information and databases. Time that could be spent on your customers. Find a system that manages all this from a single point of entry – it will save you time, money and mountains of frustration.
  2. Looks are important – find a user-friendly system with an interface that is clear and concise, so that your team, with a bit of training will be able to master quickly. It maximises office efficiency.
  3. Flexibility – Choose a system that can be perfectly tailored to fit your needs, giving you and your team instant insight into the customer journey. This allows you to send the right messages at the right time to the right people.
  4. Plan your data – Find a company that will work with you in designing how to use your data optimally. Streamlining processes will enhance profitability.
  5. Many CRM systems have limited users, limited access or pay-by-user costs attached to them. This can make for inefficiencies and inconsistencies within your team. Choose a provider that will give you unlimited users, so everyone has a handle on the customer journey.
  6. Costs – The last thing you need is the strain of hidden costs suddenly appearing in the middle of the process. A good company will be upfront about costs so you can judge when you will get a return on your investment.
  7. Customer support – Ongoing support is a major consideration when choosing a CRM. You need peace of mind that if problems arise or you need help you can easily contact an account handler for guidance.

With the right integrated system, you will soon find you will save time, have a better handle on the sales funnel and customer journey, meaning you can focus on making more sales.

If you would like more information you can contact me at [email protected]

GDPR – When you absolutely should have all your eggs in one basket

There’s a lot rumbling around the internet about the new legislation from the Information Commissioners Office (ICO), The General Data Protection Regulation (GDPR), https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ coming into force in May 2018 (it’s rushing up).

There are only two things we know for sure about the new regulations –

  • We need to be ready for them
  • How we document and process data may require big organisational changes.

Consent Guidance and how it could affect your business

There still needs to be clarification from the ICO on the final version of the consent guidance legislation. However, despite not having an absolute on it yet, what we do know is that the rules surrounding opt-in and opt-out are becoming more stringent.

Documentation and process

Where your data came from has to be documented and individuals must actively opt-in. Silence or inaction is no longer deemed as an active opt-in. Opting out must be clear and a simple process.

Where it’s really going to make a difference

When an opt out is received it is absolute and the ICO have made it clear they will take a dim view of breaches. The problem is going to be for businesses that employ different systems to manage contacts, the sales funnel, marketing communications as well as any event booking and survey systems.

When an opt-out happens you must ensure that that opt-out is replicated and documented across all your different systems.

How KulaHub Can Help

If you have been thinking of integrating all your data, processes and communications into one, easy to manage system then now is the time to do it. With KulaHub’s online CRM and email marketing system you will be all set to make light work of GDPR legislative changes.

KulaHub helps you get organised, grow your business, increase profits and stay ahead of the game.

Call Ben for an informal chat on 0800 049 6044 or contact him at [email protected]

Our Top 6 Tips for Killer Email Marketing Campaigns

Email marketing is a must in this digital age, but getting your message across can be a tricky business.

Writing engaging content for your campaign that makes the reader want to read on and know more is crucial for success.

Follow our tried and tested 6 tips to help you craft successful emails to boost engagement with your brand.

Identify a Persona

When starting out with an email campaign start by thinking about your ideal customer. Take inspiration from your existing customer base. Who are they? What are their problems? How does what you do help them?

Keep this person in mind and write directly to them and for them. Doing this will help you to write your messages with clarity. It will also help you to identify and answer obstacles that may stand in the way of your next sale!

Be Personal

Be a person writing to a person. Don’t be afraid to use personal pronouns. Litter your content with ‘I’ and ‘we’ as well as ‘you’ and ‘your’. This makes the reader feel that you are starting a conversation that is relevant and personal to them.

Identify Your Tone of Voice

Write with a consistent voice that represents your brand. Are you a thought leader? Quirky? Direct? Knowing what you know about your customer persona will help you to craft a tone of voice that will engage.

Benefits before Features

Always lead with the benefits of your product or service. How does what you sell help and add value to the reader?

Avoid being too technical and avoid making grandiose claims. Always be authentic. Authenticity has a lot more value to the reader than flimflam.

If the reader can see how much easier/better/effective/efficient life would be with what you do they will be ready to find out more.

Brevity

Email marketing is not the place to wax lyrical about anything. Always be concise. Avoid overly long sentences. Use short paragraphs. This is not the place for industry jargon. Avoid unnecessary ‘filler’ language. If the reader can immediately see the point of your communication they are much more likely to continue reading.

Call to Action

Your reader will only know what you want them to do with the information you just sent if you tell them! Whatever it is – buy now/find out more/call today, let them know what you would like to happen next. They might just do it!

If you need any guidance on creating or managing your email marketing campaigns just email [email protected] or give Rebecca a call on 0800 049 6044

How to Boost Productivity with CRM

A Customer Relationship Management (CRM) system is a software suite that stores information on your customers, prospective customers, suppliers and colleagues. Simple! But this simplicity has the power to massively boost productivity and positive outcomes for your business.

It’s a truism that productivity is directly liked to profit. Here’s our beginners guide on how a CRM system can give your business a boost.

Once is Enough

Your business creates a lot of data each day. But where is this information on every sales call, meeting, interaction with a potential lead kept? In notebooks, laptops, scraps of paper and in heads. There are often multiple databases that manage contacts, sales funnel and marketing. This means there is potential for information to be forgotten or lost. Following up and getting the right focus becomes a hit and miss affair.

Imagine a world in which you only had to input the contact details for someone once. From that moment on, every interaction with that person is logged centrally. This, in a nutshell, is how CRM helps.

Everyone Knows

That’s right – every interaction is stored in the same place for your whole team to access. This means everyone is in the loop. Gone are the days when you had to repeat yourself endlessly so the right people have the right information. It saves a lot of time, which can then be spent growing your business.

Process, process, process

The beauty of a good CRM system is you can really streamline all your processes from contact management, marketing communications through to the sales funnel and even event booking. The system will prompt action reminders for you and help you to target communications. Much easier to get the right message to the right person at the right time.

Accessibility

With an online system, your on-the-road sales force can update information from wherever they are, keeping it accurate, keeping it streamlined. They can move on to the next task quickly and spend a lot less time on admin and updating the relevant people.

It’s all about good service

A happy customer is a return customer. With a CRM system tailored to your needs, you are better able to deliver excellent customer service. Forgotten information, missed opportunities and confusion over who knows what about whom is a thing of the past. People respond positively to efficient service. You don’t have to work as long or as hard to deliver excellent results.

To find out more about the many benefits of an online Customer Relationship Management System, contact or visit us at [email protected] or visit us at www.kulahub.com

What is CRM anyway and what does it do?

At a recent network event I was introduced to someone I hadn’t met before. As is the way with these things we discussed what we did. When I explained a Customer Relationship Management system was my bag, he leant forward, lowered his voice and rather apologetically said ‘I’m not sure what it is, or what it does. I only know it’s very technical’

The man’s got a point

As one of my favourite teachers used to say; ‘If you don’t know, don’t be afraid to ask.’ And I’m glad my new acquaintance did ask. It got me to thinking; sometimes it’s good to go back to the fundamentals for clarities sake.

A Customer Relationship Management system overview

It’s software. Designed and built by uber-technical geeks who eat, drink and sleep binary code. Right, that’s the technical bit done.

The clever thing that CRM software does is store information on your customers, prospective customers and suppliers. It stores this information centrally. This means you can access all the information you need in one place.

It is designed so that the user interface is easy to use and update.

How CRM serves your business

The advantages of a system that helps you manage your customer relationships are numerous. The following are the main benefits which will pay dividends in a short space of time.

Charting interactions

Once a contact is added to the CRM system each interaction your company has with this contact is logged. Anybody accessing this contact’s information can see all the communications that have taken place.

The clear advantage of this is that anybody from any department can see up-to-the-minute information on any customer. There are many more ways a customer can communicate with you these days (phone, email, social media platforms); being able to track and review everything on one screen keeps everything efficient and time effective.

The glory of analysis

The ability to analyse customer interactions is one of the chief advantages to any business. It allows a business to look at buying cycles and customer preferences and then target marketing and sales messages. Getting the right message to the right person at the right time maximises your return on investment. The ability to accelerate a prospect down the sales funnel makes the most of your marketing spend.

Automated processes

A CRM system automates many processes. There are many time saving benefits in having sales, marketing and customer services communications that are both automated and easily trackable.

The flexibility of project management

A CRM system allows you to easily track the progress of task and projects. It can be used to manage workflow and your project pipelines. You can also use it to manage quotes, generate invoices and certificates.

Scalability

A CRM system can be installed onto individual computers. However, in this digital age a secure cloud-based system serves a business best. It is accessible wherever there is an internet connection. This means your sales force can update and get information whilst away from the office. It also means it is easy (and a lot cheaper) to up-scale as your company grows.

Facing the fear

It is understandable that the perception might be that to implement a CRM system is a huge and disruptive undertaking. It’s worth bearing in mind that a knowledgeable supplier will streamline this process with you.

For more information or for an informal discussion on how a CRM system can revolutionise your business, please feel free to call me on 0800 049 6044 or email [email protected]