A Customer Relationship Management (CRM) system is a software suite that stores information on your customers, prospective customers, suppliers and colleagues. Simple! But this simplicity has the power to massively boost productivity and positive outcomes for your business.
It’s a truism that productivity is directly liked to profit. Here’s our beginners guide on how a CRM system can give your business a boost.
Once is Enough
Your business creates a lot of data each day. But where is this information on every sales call, meeting, interaction with a potential lead kept? In notebooks, laptops, scraps of paper and in heads. There are often multiple databases that manage contacts, sales funnel and marketing. This means there is potential for information to be forgotten or lost. Following up and getting the right focus becomes a hit and miss affair.
Imagine a world in which you only had to input the contact details for someone once. From that moment on, every interaction with that person is logged centrally. This, in a nutshell, is how CRM helps.
That’s right – every interaction is stored in the same place for your whole team to access. This means everyone is in the loop. Gone are the days when you had to repeat yourself endlessly so the right people have the right information. It saves a lot of time, which can then be spent growing your business.
Process, process, process
The beauty of a good CRM system is you can really streamline all your processes from contact management, marketing communications through to the sales funnel and even event booking. The system will prompt action reminders for you and help you to target communications. Much easier to get the right message to the right person at the right time.
With an online system, your on-the-road sales force can update information from wherever they are, keeping it accurate, keeping it streamlined. They can move on to the next task quickly and spend a lot less time on admin and updating the relevant people.
It’s all about good service
A happy customer is a return customer. With a CRM system tailored to your needs, you are better able to deliver excellent customer service. Forgotten information, missed opportunities and confusion over who knows what about whom is a thing of the past. People respond positively to efficient service. You don’t have to work as long or as hard to deliver excellent results.