A good CRM system helps you to grow your business by improving the customer experience, drastically improving efficiency and ultimately increasing sales. Storing and tracking all your contacts in one place pays dividends. However, I do appreciate that installing a new system can seem like an onerous task and you need to be confident that…
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There’s a lot rumbling around the internet about the new legislation from the Information Commissioners Office (ICO), The General Data Protection Regulation (GDPR), https://ico.org.uk/for-organisations/data-protection-reform/overview-of-the-gdpr/ coming into force in May 2018 (it’s rushing up). There are only two things we know for sure about the new regulations – We need to be ready for them How we document…
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Email marketing is a must in this digital age, but getting your message across can be a tricky business. Writing engaging content for your campaign that makes the reader want to read on and know more is crucial for success. Follow our tried and tested 6 tips to help you craft successful emails to boost…
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A Customer Relationship Management (CRM) system is a software suite that stores information on your customers, prospective customers, suppliers and colleagues. Simple! But this simplicity has the power to massively boost productivity and positive outcomes for your business. It’s a truism that productivity is directly liked to profit. Here’s our beginners guide on how a…
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At a recent network event I was introduced to someone I hadn’t met before. As is the way with these things we discussed what we did. When I explained a Customer Relationship Management system was my bag, he leant forward, lowered his voice and rather apologetically said ‘I’m not sure what it is, or what…
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The first rule of any marketing strategy is that it is very unlikely that the first thing you do will earn you unbridled success! Your audience may not buy from you if they don’t have a need for what you sell now, they don’t have the financial resources, or they don’t know who you are…
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The holy grail for any business is a loyal customer base. Customers that keep coming back again and again. These are the people you can up-sell to and rely on. People keep coming back to you if they think what you do is the best around and when you meet or exceed their expectations. It’s…
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Shouting about it Email marketing is a very effective way to publicise your brand, build relationships with your customers/prospects and ultimately increase your sales. Crafting successful campaigns is easier than you’d think if you avoid the rookie mistakes that will render all your hard work fruitless. Spamming, inaccurate data, unclear messages and not measuring response…
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First impressions count, as the old adage goes. This is never truer than with your email marketing and newsletters. You want your email to be opened, read and clicked on and all that starts with the email subject line. How you craft your email subject lines depends on the type of email you are sending….
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  A question many of our clients are asking is ‘How can KulaHub help us to achieve GDPR compliance?’. We’ve created this article to help answer that question in a simple, yet informative manner while also helping to educate our clients on the main aspects of GDPR. It is our interpretation of the main aspects…
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The business world has gone digital and it can sometimes throw up some problems. Back in the day, if someone had an enquiry about what you do/sell they would be in touch. These days they will most likely do the research via a search engine. The decision to buy The length of time between someone…
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Carry out a Google search for ‘lost sales lead’ and you’ll be amazed at some of the statistics – “70% of sales leads do not progress through ineffective management of the process” “Millions spent on marketing wasted through lack of effective follow up” …. “40% of cold leads are still ready to buy” The list…
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